How do you decide if video or blogs or podcasts or any other medium is the best way for you to get your message across online?

Consider how you communicate IRL on a daily basis. I think most people show natural leanings for certain mediums in small ways all the time.

Some people can’t bear to be on-camera but will send the most detailed and thorough emails you’ve ever seen, while other people are terrified by a blank page or blinking cursor, but will spend an hour telling you everything about their work, unprompted, sitting across a cafe table.

Whatever mode it is that naturally gets you to spill your heart for your work is probably a good place to start, but that doesn’t have to be where you end.