Form is only one part of an equation that adds up to effective communication. Another major factor is the context.

To get an idea of how form and context inform each other, consider watching a movie in a dark room versus reading a physical book in a dark room.

A dark room may be the best environment to experience the full impact of a film, but it will make it impossible to get any effect at all from the physical book.

It doesn’t matter if the book is War and Peace or Curious George, if we don’t connect the form to the context, the content may become totally irrelevant.