One final note related to last week’s discussion about good acoustics.
Notice that none of the qualities of acoustics (reduced noise, increased clarity, and controlled ambience) has anything to do with loudness.
Loudness, how far a sound is able to reach, is an inherent quality of the sound itself as it is produced by the source (speaker, instrument, etc). Loudness can only be increased by changing the intensity of sound as it is produced from the source directly, or through amplification, i.e. artificial signal boosting.
But here’s the rub: ultimately, amplification will always work against each of the principles of good acoustics.
When pushed to a certain limit, amplification results in increased noise, decreased clarity (known as “clipping”), and unintended repetitive sound (i.e. a feedback loop).
This principle, too, can be quite helpful when thinking about content marketing.
If you’re artificially maximizing content volume for the sole purpose of extended reach, you just might be degrading the quality of your message at the same time.
