As I stated in yesterday’s message, people generally don’t like to be sold to. If you have any kind of ad-blocker installed on your browser, or if you have declined a site cookies popup, or paid for Spotify, you’re probably one of those people.
But . . . people do like to go shopping. And when you’re shopping you are naturally taking in a lot of sales messages at once, comparing them, and making value judgements between them. On purpose.
So what’s the difference?
The difference is who is in control of the experience.
Selling is initiated by the person who wants to make money.
~ ~ meanwhile ~ ~
Shopping is initiated by the person who wants to spend money.
Selling to non-shoppers can potentially be a waste of time for both parties, but if we have our content and messaging organized, clarified, and easily accessible to a shopper already prepared to spend money, we won’t need to do much selling in the first place.
