Beyond the intrinsic or extrinsic value that your content ought to provide to your customers in some way, there is a third dimension of content value which we might call meta-value. This is the value that you the creator get out of the act of creating the content itself.
Whether it’s learning a niche topic in your field better to write a blog post, or reconsidering the aesthetic appeal of your storefront before taking a photo, intentional content creation should mean improving yourself, your understanding of your offering, or your ability to deliver it in some way.
Being in the target-market of your own content is a good litmus test for the value you are generating. After all, if you have gained something by the creating of the content, chances are that someone else can benefit from it as well.
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P.S. Being in the target market for your own content still doesn’t guarantee that your content will provide value to someone else. So to avoid creating entirely self-serving content, it’s still important to either verify its value another way, or else give the audience the opportunity to opt out.
