The job of your content isn’t quite finished even once a sale has been completed.
There are at least three possible goals for content which may be consumed after a sale:
Most likely there will be quite a lot of overlap between the content you create for the guided discovery phase and the post-purchase phase, the only difference will be when the customer comes across the content.
That being said, keeping in mind the multiple roles and goals that any one piece of content may be serving will help us as we consider the most worthwhile way to approach the creating of that content in the first place.
We’ll look at each of these three post-purchase goals a little closer in the next few days.
