AI content marketing is here. And it all sounds the same.
But the real problem is, it also sounds the same as all the humans who have been filling the internet with high-volume, low-value SEO fodder for years.
How many times have you read a variation on:
12 questions to ask before hiring a *insert-your-industry-here* company
(and why we meet all the requirements)
You (or anyone else) could write that article for your business right now in the blink of AI.
So, can we do better?
I think so.
In my opinion, the best way to not sound like AI is to:
- start from a place that AI can’t (i.e. your personal lived experiences and applied knowledge)
and from there . . .
- make unexpected, complex, or abstract connections between concepts which provide genuine insights to other humans (but which probably won’t make much sense to robots)
But whatever your strategy ends up being, go make something that is not in danger of people asking themselves: “did AI write this?”
