The Innoficiency Principle states that innovation and efficiency are mutually opposable goals. In any reasonably functioning organization, one cannot be increased without decreasing the other.
— Blair Enns

When considering your long-term content creation strategy it is important to keep in mind the tradeoffs between optimizing for innovation (or creativity) and efficiency respectively.

The more systems and guidelines you put in place for the sake of speed and consistency in your content, the less wiggle room there will be over time for breaking out of those boundaries while maintaining the pace of production.

On the other hand, the more creativity and innovation you employ, the more difficult it will be to maintain a unified voice or face for your organization.

Obviously there are pros and cons of each, and the balance can shift at times.

For example, if you are just starting a new content channel of some sort, it may be good to begin with a lot of creativity and innovation until you find an approach which is repeatable and resonant, at which point you can start to settle into a more efficient and sustainable routine.

But it’s worth revisiting the principle periodically and considering: where in your current content process could you employ a little more spontaneity, or a little more systemization, as the case may be?