One way to differentiate yourself to prospects, aside from your actual offering, is in your communication style.

If everyone in your space creates messaging that is very technical and dry, try being the personable, down-to-earth voice.

If everyone in your space has a TikTok account, try starting a blog.

Of course, you want to stay consistent to your personal voice and desired perception, but saying the same thing in a different way just might click with a whole new set of potential customers.