As we saw yesterday, the value of our content generally comes in two forms: knowledge (utility) and emotion (desirability).
This is what the audience gains by spending time on our content.
At some point, however, you or the audience may decide that the value of your content is worth more than the in-built time-cost.
So what happens then?
Well, either you can ask them to spend actual money for your content, or they may decide to spend more time on it. What that looks like in practice will depend on the primary form of the value.
If the primary value is practical information, you may be able to productize your content into an e-learning course of some sort.
On the other hand, if you find you are primarily providing emotional value (i.e. entertainment), then a surplus of that value may look like virality—lots of people spending lots of time on your content—in which case there are many modern methods for monetizing such attention.1
But in the end, value is always subjective and the basic rules of economics still apply: the price of any offering is ultimately determined by what the buyer is willing to spend, be it money or time.
