If your goal really is authenticity, and authenticity means transparency or showing the way things actually are, then that means you will be revealing much more of the good, the bad, and the ugly of your product, service, or organization.

It means that ultimately your goal should not be to use your content to make your product, service, or organization appear to be a certain way;

your goal should be to make your product, service, or organization be the way you want it to appear in your content.

If you can do that, then all you have to do is hit record.