Yesterday we looked at the difference between two different content development strategies:
high r: create a lot of content with minimal planning and production time
high K: spend lots of time developing each piece of content, but produce fewer overall
You know what? For our purposes and future reference I’m going to rebrand these as the “little q” (quantity) and “big Q” (quality) content strategies.
Anyway, here are a few more considerations you can think about related to this topic:
- Quality is not necessarily associated with length. It’s associated with invested time to nurture and develop. You can take the time to make it shorter.
- You can think of the content “offspring” as either individual content items, like a single blog post or a video, or you could think of it as a whole stream of content, e.g. you could see the whole channel of a weekly podcast as one item.
- These strategies are not necessarily mutually exclusive. You could have a little q content stream which is used to gauge what resonates and then choose which items you want to spend the time nurturing and maturing into a more focused form. Get creative!
But no matter how you go about it, remember:
- Both strategies result in species that survive
and
- The ultimate goal of your content should be to provide something of value to the customer while reducing the amount of excess time they have to spend on it
