People primarily use their social media feeds for two things:
- to stay “up-to-date”
- to “shut their brains off”
What that exactly looks like for each person might be slightly different, but ultimately this means that everything on social media effectively becomes either news or entertainment. (And the push toward algorithmically driven feeds is shifting the balance far more in favor of the latter than the former.)
Anything which can’t easily be converted into one of these two modes in the mind of the audience is likely to simply be considered annoying (i.e. a waste of time).
