A lot of small businesses rely on word-of-mouth to get new business.

But relying on word-of-mouth can sometimes be like a game of telephone.

What people think you do doesn’t always perfectly align with what you actually offer. (This is more true the more specialized you are at what you do.)

When that happens you can end up spending unnecessary time explaining what you do and don’t do for unqualified leads.

So . . .

You can keep relying on word-of-mouth and hope that enough of the right people find you.

Or you can start publishing content and be your own word-of-mouth.