Think of the content creators that you respect the most.

Particularly the ones you feel like you have gotten a lot of personal benefit from.

(Bonus points if you’ve actually become a customer of theirs.)

Now ask yourself, how did it get that way?

How did you find them?

Why did you decide to keep paying attention to their content?

What did they offer that moved you over the edge from content consumer to paying customer?

I’d love to hear your experiences and thoughts if anyone wants to be brave and hit reply!