I think a lot of times “FAQ” pages are, functionally, more like “FYI” pages.

They give info that the organization wants people to know, regardless of whether or not anyone ever actually asks those questions.

So here’s an experiment:

Over the course of a few weeks, write down all of the questions that you get asked about your business, from customers and non-customers.

Then tally them up and see if you can find any common threads.

Then compare those common threads to your current FAQ page that you probably wrote off the top of your head years ago because your web developer said you had to.

If they line up, great!

If not, then you’ll be able to update it accordingly.

Either way, finding those common threads will give you a great place to start creating content that people actually want to know about.

And, setting those answers in stone means that in the future your content can handle those questions so you don’t have to.