Price buyers generally know three things:

1. what they want
2. what they don’t want
3. what they’re willing to pay
   • (even if it’s a vague as “as little as possible” or “the most expensive option must be the best”)

That means, if you’re going to communicate to price buyers through your media, you need to convey the corresponding information:

1. what you offer
2. what you don’t offer
   • (or what you are willing to remove from the offering—with a corresponding price adjustment)
3. what it’s going to cost
   • (even if it’s just “a little” or “a lot”¹)

Conveying timely price information through live content streams like social media can be a great way to drive engagement, and you can have fun with it. Hitting the right price is a game, so you can make cheesy posts about discounts and promos; or, on the flip side, cheeky posts about how expensive and exclusive your luxury offering is. They’ll eat it up.

Just don’t get attached.

Price buyers aren’t here for you and they will jump ship as soon as someone else beats you at their price game. And someone probably will eventually.

1. Remember: leaving something out is still part of communicating. “If you have to ask, you can’t afford it” is a tried and true pricing tactic after all. ↩︎