In response to my message last week in which I said that you can have fun with your media for price buyers, a fellow list member named Randall shared this anecdote:
“
There was a good example of this on a billboard in Frisco about 20 years ago. The ad was for Goodfellows, an upscale furniture store down Preston near Campbell in Richardson. It had a picture of some nice furniture with the words:
“Goodfellows: Expensive furniture for rich people.”
(shared with permission)
That’s a great example of targeting a specific buyer type and quickly identifying the key information they’re looking for.
Not to mention putting a billboard in Frisco at that time is also a great example of intentionally crafting the proper context for your media as well.
So, how can you form and position your content so that your ideal buyers feel like you know exactly who they are and what they want to know about you?
