At the beginning of this year, Patreon released a document they called the State of Create which breaks down the current trends and feelings of online content creators and their fans. The whole document is pretty interesting, but I want to highlight one specific set of statistics here.

According to the 2K+ fans that were surveyed:

Here’s the thing . . .

As the rest of the document goes on to explain, short-form content creates value for the social media platforms because the platform uses it—divorced from the feed of the actual creators—to keep audience attention focused on suggested and “For You” feeds instead.

But where audiences find value is in well-thought-out long-form content from creators they intentionally follow.

So . . .

When you’re creating content, ask yourself: For whom am I providing value?