In film studies, there’s a concept known as auteur theory, which is the idea that the best film directors function in a similar way for their films as an author does for a book.

The auteur has the vision for the final product of the film and control over every aspect of the production to shape the final product to fit that vision.

Not every film is helmed by an auteur, but those that are bear the unique fingerprint and perspective of that person in every detail.

You are the auteur of your business.

Does your content bear the marks of the distinct vision and perspective that motivated you to go into business in the first place?