There is a law of economic value which we might summarize this way:

as transformation increases, so does the value potential

Thus a cake is more valuable than the combined price of the eggs, flour, and sugar that make it up.

In a similar way, your content can become more valuable if you are able to combine various bits of diverse information or media into a new form.

Combining ideas in novel or unexpected ways can lead to new insights, while even just transforming text into an audio or visual format—or vice versa—can provide accessibility to a new audience.

Here are a few examples of what this could look like, in order from less transformative to more transformative:

• Translating one raw form into another (e.g. reading a text article directly into an audio format)
• Gathering various items together and condensing them into one (e.g. a listicle)
• Taking one or more items and adding to them ideas or content of your own generation (e.g. an opinion article or video essay)

So, in what way can you take the various raw media materials related to your offering or industry and transform them through your content into something of even greater value for your customers?