I recently came across a benchmark report by Rival IQ about the state of social media across a variety of industries.

They examined all kinds of statistics related to how frequently businesses in each industry post on the various platforms, what types of posts they create (video, photos, reels, carousels, etc), and which types of posts and hashtags get the most engagement.

But, in my opinion, the most important piece of information came near the beginning of the report:

Engagement rates are dropping year-over-year on all social media platforms across all industries.

So . . .

What’s your long game?