When you are having conversations about your business in-person, start taking notes.

Pay attention to when people start to lean in, or when they seem to become disinterested.

Pay attention to the specific words that cause those reactions, or the specific topics that people get excited about.

Conversations are one of the best ways to get live feedback on your messaging.

Once you’ve started to compile those notes on messaging and phrases that you know make people pay attention, then you can start thinking about ways to set those messages in stone through your content.

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P.S. A second exercise would be to compare those notes to your existing messaging and see where you find inconsistencies or areas which could be better aligned with your most effective conversations.