WARNING: Cheesy opportunistic Halloween post ahead > > >

Digital marketing is like Halloween. (*Eye roll*, but let’s see where it goes. . .)

Every person and business has their lights on trying to one up each other by giving away the best free “candy” in the form of amusing or entertaining content.

And it’s great! The more houses you go to, the more full your basket becomes, and the more satiated your entertainment sweet tooth gets.

It’s a great way to have some casual short-term interactions with neighbors that you don’t really know, hardly ever talk to, and don’t really intend to see again.

But, if you actually want to develop an ongoing relationship with a neighbor, you don’t invite them over any day of the year for free candy.

You invite them over for dinner.
(And maybe have some free candy for them as a bonus.)

So, what are you serving for your potential customers?