Media is communication, and effective communication often comes down to articulation.

I like the word articulation because it means both “to clearly express a thought” and “to be united by a joint, particularly in a way that bends or rotates.”

Although I don’t think this is technically accurate, I like to combine these ideas into something like:

articulation (n.)
The ability to wrap one’s thoughts and expressions around a concept or idea in a way that helps oneself or others grasp it better.

So . . .

What concepts can you articulate through your media in a way that will help your audience better understand?