The amount of pressure you feel to create social media content is usually directly tied to how much you feel like you depend on social media to bring in new customers.

So, if you feel a lot of pressure to post on social media, ask yourself, has your social media been a dependable source of leads?

Maybe it has been—great!

But if not, maybe it’s time to find something else to depend on.

If you don’t depend primarily on social media to bring in new customers, then *phew* the pressure’s off!

When that’s the case, you can take a step back and think about more impactful approaches to your content without feeling that tinge of desperation tied to every half-baked post that goes on your feed.