If your content directly provides some kind of value to your audience or customers, then it is an offering of your business, and ought to be treated as such.

If your content is not primarily concerned with providing value to customers directly, then it is something you do for yourself.

It becomes a series of bright flashy lights all about you and your business. The first visual signal of who you are to new customers.

An outfit, if you will.

In that case, make sure that the way you dress matches the way you want to be perceived.

So . . .

Is your content something you do for yourself, or for your customers?