• What value does my content provide to my audience/customers?
• How much time am I asking people to spend on my content?
• Is the value worth the time?
• How much time am I spending on my content?
• If I stopped posting content entirely, would there be any noticeable change in business?
• Is my offering or ability to deliver my offering improving as a result of the content I’m creating?

And, finally:

• Does my content make people better?
  • If so, how?
  • Otherwise, why not?