best practices

As soon as your content starts providing intrinsic value, it becomes its own offering, or product, of your business.

Therefore, you should treat your content like a business offering, and everything that goes along with that.

This means R&D, manufacturing, QC, fulfillment, customer support, etc.

Even marketing and advertising.

You have spent a lot of time and effort building good business practices and systems around the product or service that you went into business to offer;

don’t forget that those business practices apply to anything of value that you offer, including your content.