Hello friends,
This is a slightly different kind of post. It’s one of those good(ish) news/bad(ish) news kinds of things. (It’s also probably longer than most of you need, so TL;DR at the end.)
The bad(ish) news is that this will no longer be a daily newsletter. I started the content mint over the summer for a handful of reasons, one of which was to force myself to start blogging in some form—which I had intended to do for many years. Another reason was to solidify some of my ideas related to what it means to create worthwhile content in the current internet landscape and publish them in a place where my prospective video production clients could glimpse my thought process before beginning a project with me.
While I believe I have accomplished both of those goals, I have also discovered a couple of downsides to writing a specialized daily newsletter—namely, that it is specialized and daily. In the first place, a daily newsletter must, by nature, be quite concise for the sake of both the author and audience, but I’ve found that, like Pascal, I don’t everyday have the time to make it properly concise. In the second place, the time that it does take to write every day leaves me little extra time to write about other things that interest me but which fall outside the scope I established for this newsletter, i.e. content marketing and media communication for small businesses.
The final consideration is my audience, y’all. There are less than a dozen of you on the list and nearly every one of you I know personally. According to my stats, every one of you open my emails almost every day, which I very much appreciate, but at the same time, since I know you all, I know that the majority of you aren’t creating business content—you just know me and want to know what I’m up to.
So that brings me to the good(ish) news, which is that I am starting a new blog that will not be daily or specialized. It will just be updates on things that I’m thinking about or doing whenever I deem that they are interesting enough to write about. You know, how blogs used to be.
As an indication of the sporadic nature of the content, I’m calling the new blog: Now . . . This.
If you are one of the few subscribers who don’t know me too well yet (thank you especially for subscribing!), you can expect writing on this new blog to be related to film, literature, communication, and technology, mixed in with armchair philosophy and maybe even some original fiction, who knows. I currently have a handful of Christmas-related posts I will be trying to release in the next week or so. (Working titles include: “Home Alone and the Fear of the Unknown”, “The Most Important Character in A Christmas Carol”, and “A Grimm Tale to Read at Christmastime”.)
In the interest of not wasting your time in case you aren’t interested in the same myriad of things I am, you will not be automatically subscribed to the new blog. Which is to say, you’ll need to manually subscribe to the new content here, if you so choose. Alternately, just know that it exists and feel free to check in periodically without letting it assert itself into your consciousness (or inbox) through push notifications. Whatever you like.
Again, I appreciate you all for your daily attention over the past several months. I don’t expect the content mint to go away entirely; anytime I have something to share which falls in the category of business media, you’ll still get an email from this list, just not every day.
So with that, I’ll wish you all a Merry Christmas, a Happy New Year, and, in case I don’t see you, good afternoon, good evening, and good night.
