One of the most helpful things you can do for yourself is to create a system to organize the raw materials that make up your content . . . keep reading →

If you want your content to be taken seriously, it might be worthwhile to think of each item more like a formal publication, rather than simply a post . . . keep reading →

Marshall McLuhan famously coined this phrase back in 1964, but there is a nuance to the phrase which gets somewhat less attention . . . keep reading →

If you are an expert or a specialist of some wort, one way to drive demand for your service is to use your content to teach people how to achieve the outcomes you deliver on their own . . . keep reading →

The traditional wisdom regarding content creation is that you should be posting content with some degree of consistency. I agree with this advice, but maybe not for the usual reasons given by digital marketing gurus . . . keep reading →

Some of the most common reasons people create content don’t hold up too well under closer examination . . . keep reading →

If you were having a one-on-one conversation with a customer and you could determine what kind of buying preferences they have, you would probably adapt the way you speak to them to appeal to those preferences. The same applies to your media . . . keep reading →

When customers are choosing between a small business and an established brand for similar products or services, the burden of proof often lies on the small business to differentiate themselves meaningfully from the established brand . . . keep reading →

You can either decide your strategy up front; or your strategy will be revealed as the result and sum of each individual tactical decision you make . . . keep reading →

In biology there is a theory known as the r/K selection theory. I think it applies to creating content as well. Let’s take a look . . . keep reading →