As small businesses with an intimate knowledge of our niche customer base, authenticity *seems* like a natural approach to communication, so let’s make sure we get it right . . . keep reading →

When it comes to providing value through your business’ content, where does entertainment value fit in? . . . keep reading →

If we were to rephrase the old real estate axiom and apply it to our media, we might say: “The three most important things are context, context, and context” . . . keep reading →

Here are a handful of (pretty nerdy) film theory concepts that I have tried to apply to business scenarios. Hopefully they will give you a better appreciation for both your business content and maybe the world of cinema to boot . . . keep reading →

The content you create will most likely serve different purposes for your audience depending on what stage of the buying cycle they are in. Let’s break it down . . . keep reading →

In the internet age of continual two-way communication, community, and choices, the old methods of selling seem cruel and unusual . . . keep reading →

There are two ways that any piece of content can create value for your customer: intrinsically and extrinsically . . . keep reading →

In the world of architecture and space design (and, in my mind, media communication), acoustic engineering is concerned with three things: reducing noise, increasing clarity, and controlling ambience . . . keep reading →

How do you decide if video or blogs or podcasts or any other medium is the best way for you to get your message across online? . . . keep reading →

I consider this the Hippocratic Oath for content creation. If we are going to participate in the so-called “attention economy” by creating content at all, it is important to respect the attention we are asking people to pay to us . . . keep reading →