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Fresh insights for creating valuable media

for small businesses and professionals who want to create worth-the-while content

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In the newsletter you’ll find:
  • a value-based media and communication philosophy
  • DIY content creation and curation ideas
  • responses to fellow readers
  • and other quick thoughts on art, communication, and business
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The Latest:

  • see and show the details

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    1 minute
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    Yesterday we looked at the value, and even excess value, that can be generated by highly technical educational content.

    What makes that content so valuable though?

    The details.

    In a digital world designed to make the creation of extemporaneous and surface-level content as quick and easy as possible, those who take the time to see and show the details are a breath of fresh air, and that makes people pay attention.

    As Sherlock Holmes puts it:

    “

    There’s nothing so important as trifles.

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